Supply chain visibility platform is a digital tool that gives real time insights into the movement of goods and resources. By collecting data from sources including GPS tracking, IoT devices, and transportation management systems, it helps businesses monitor products at every level from manufacturing to delivery.
Supply chain visibility is key in identifying issues affecting supply and finding solutions for those issues, making supply chain visibility platforms a must have in any company’s supply chain strategy. Visibility in modern supply chains can only be created, tracked, and leveraged using advanced digital technology platforms.
Key Features of Effective Visibility Platforms
Supply chains are inherently complex — with multiple moving parts, dozens of data points and surprise disruptions at every turn. Now imagine how many critical insights you’re missing every day. Every shipment is subject to delays or roadblocks, but the question is: how can you spot and get ahead of these potential challenges before they hold up your company?
This is where advanced supply chain visibility platforms can help. They provide visibility across all modes of transportation—ocean, air, rail, road, and parcel—and they track shipments all the way into yards, depots, warehouses and distribution centers in real time. The result? A supply chain that is modernized, leaner, digitally transformed, and engineered for efficiency and resilience.
A powerful supply chain visibility platform should be able to:
✅ Track shipments at every stage—from departure to delivery
✅ Automate operations for a seamless end-to-end workflow
✅ Improve product fulfillment and reduce lead times
✅ Optimize inventory allocation to minimize waste and delays
✅ Monitor supplier and carrier performance for better decision-making
✅ Identify the best transportation models at the most cost-effective rates
✅ Detect and resolve disruptions before they escalate
✅ Manage transportation documents efficiently
✅ Analyze supply chain performance to drive continuous improvement
Companies can improve trust and satisfaction through OTIF (On Time in Full) delivery with the right visibility platform. Utilizing real-time data and automation can allow businesses to stay ahead of hindrances, eliminate waste, and build a supply chain that’s genuinely resilient, reliable, and future-ready.
Benefits of Implementing Real-Time Visibility Solutions
There’s a reason supply chain management is not easy, but the right technology can turn that around. A supply chain visibility platform empowers you to anticipate disruptions, optimize efficiency, and deliver unparalleled experiences to your team and your customers.
Real-time insights allow you to:
✅ Negotiate better deals with suppliers and vendors
✅ Keep cargo deliveries and warehouse schedules on track
✅ Optimize staffing and resource allocation
✅ Plan demand more accurately
✅ Choose the best carriers based on actual performance data
✅ Manage inventory more efficiently
✅ Cut unnecessary costs like storage, demurrage, and detention fees
✅ Automate time-consuming manual tasks (goodbye, spreadsheets!)
✅ Upgrade outdated legacy systems, including ERP platforms
✅ Handle complex networks of service providers with ease
✅ Integrate IoT devices and multiple systems effortlessly
✅ Improve onboarding for customers and partners
✅ Strengthen collaboration across your supply chain
✅ Build trust and predictability in your operations
Using big data, AI and machine learning, a visibility platform digitally transforms the supply chain and seamlessly connects with your logistics ecosystem. This enables them to provide real-time shipment tracking, mitigate risks, and increase the reliability of transport flow.
However, these insights also allow you to benchmark vendors and logistics providers to help ensure your customers are being served optimally – all while lighting the load on customer support. All of this is possible due the advanced technologies such as cloud computing, real-time data streaming, and predictive analytics, which integrate all of these under one robust platform giving you an end-to-end visibility of your supply chain starting from the order placement to the final delivery.
Top 10 Real-Time Logistics Visibility Platforms in 2025
Visiwise
Visiwise is a logistics technology company based in Calgary, Alberta, Canada that aims to transform the landscape of supply chain visibility and efficiency. Visiwise enables businesses with automated container tracking, predictive ETA, ERP integration, and advanced analytics, by providing a holistic, real-time visibility platform. Visiwise is reinventing the tracking solution for businesses through its easy-to-use and customizable offering.
The Future of Logistics with Visiwise
Visiwise is more than a logistics tracking platform, it is a living, breathing ecosystem built for long-term sustainability. The company imagines a future where automation, AI-powered insights and real-time collaboration will transform global supply chains. Visiwise cultivates robust partnerships and engages in continuous innovation, enabling businesses to navigate the future of logistics with confidence.
Essentially, Visiwise provides businesses with a highly intelligent, real-time, and easily customizable supply chain visibility platform that not only optimizes logistics but also enhances efficiency leading to long-term success.
Key Features & Solutions
🔹 Real-Time Tracking – Centralized, automated shipment monitoring for full supply chain visibility.
🔹 Smart Alerts & Notifications – Instant updates on delays, disruptions, and critical status changes.
🔹 Seamless Integration – Syncs effortlessly with ERP, TMS, WMS, and spreadsheets, ensuring automatic data updates.
🔹 Automated Categorized Views – Shipments sorted dynamically for better organization and control.
🔹 Analytics & Reporting – Actionable insights to optimize logistics performance and decision-making.
🔹 Collaborative Tools – Enhances teamwork and coordination across supply chain stakeholders.
Why Choose Visiwise?
✔ Customized & User-Friendly – Tailored solutions with a simple, intuitive interface.
✔ Total Supply Chain Control – End-to-end shipment visibility with automated tracking & monitoring.
✔ Enhanced Operational Efficiency – Reduces manual efforts, eliminates errors, and streamlines workflows.
✔ Collaborative Support – A dedicated partner in logistics success, adapting and evolving with clients.
Visiwise simplifies global trade operations, making logistics smarter, faster, and more efficient.
Terminal49
Terminal49, a San Francisco-based logistics technology company focused on real-time shipment & container tracking. Terminal49 streamlines supply chain operations by automating some of the critical processes to help businesses eliminate delays, prevent avoidable demurrage and per diem charges, and enhance logistics intelligence. It centralizes shipment data to avoid the endless spreadsheets, emails and disjointed systems.
A World with Simplified Logistics
The global logistics landscape has always been a multi-screen, multiple email, data overload. Terminal49 believes there must be a better way, one that provides a coherent and streamlined all-in-one solution for every logistics function. Users have access to everything at their fingertips, in one place, from real-time container tracking and automated updates to centralized data — eliminating the stress of dealing with multiple systems, making for a more streamlined and fluid logistics process.
Terminal49’s Competitive Edge
Terminal49, on the other hand, provides a simple yet powerful, automated and highly integrative system to seamlessly make the most of your logistics flow. No longer do businesses need to manually follow shipments, over several channels — they get real-time updates, consolidated tracking information and actionable insights in one seamless interface
Key Features
🔹 Real-Time Container Tracking – Gain full visibility across the supply chain.
🔹 DataSync Integration – Automatically sync shipment data with existing systems.
🔹 API Connectivity – Customize tracking and receive real-time updates via webhooks.
🔹 Automated Alerts – Instant notifications on delays, deviations, and key events.
Pros ✅
✔ Efficient Logistics Management – Streamlined operations and optimized routes.
✔ ERP Integration – Seamless data flow across business systems.
✔ Customizable Alerts – Proactive updates for better decision-making.
Cons ❌
✖ Cost Considerations – May be pricey for smaller businesses.
✖ Learning Curve – Initial training required for full platform utilization.
✖ Tech Dependence – Requires a stable internet connection.
✖ Compatibility Issues – Potential integration challenges with existing systems.
Project44
Headquartered in Chicago, project44 is a global leader in logistics tracking and analytics, empowering supply chain optimization. With over 1 billion unique shipments tracked annually for 1,200+ global brands across industries like manufacturing, automotive, and life sciences, project44 delivers unmatched end-to-end visibility and operational predictability.
Key Offerings
🔹 Real-Time Freight ETA & Tracking – Accurate pickup, delivery, and container tracking.
🔹 Movement by project44™ – A unified platform combining real-time visibility, data analytics, and enhanced collaboration.
🔹 Comprehensive Carrier Integration – Seamlessly connects shippers, carriers, and logistics professionals for efficient supply chain management.
🔹 Automated Processes – Streamline manual tasks, improve workflow, and resolve issues effortlessly.
Competitive Edge
project44’s Movement platform integrates advanced data science, giving users full visibility across all modes of transportation. With the largest industry network, it’s praised by industry leaders like Anheuser-Busch InBev, JAS Worldwide, and Girteka Holding.
Pros ✅
✔ Enhanced Visibility – Real-time tracking with high-quality data insights.
✔ Comprehensive Carrier Network – Global connections for seamless logistics.
✔ Strong API Integration – Efficient tech synergy for streamlined operations.
Cons ❌
✖ Long Deployment Cycle – Setup requires time and effort.
✖ Limited Customization – Full product cost for features you may not use.
✖ User Interface Learning Curve – Takes time to master.
✖ Tracking Alerts Lag – Delays in real-time visibility updates.
✖ Slow Support Resolution – Issue resolution can take longer than expected.
FourKites
Chicago-based FourKites is one of the industry’s global leader in real-time freight tracking and end-to-end supply chain visibility solutions. Focusing on multimodal tracking for truckload, rail, and ocean freight, the platform offers real-time ETAs, proof-of-delivery, dock rating, temperature tracking for refrigerated freight, and smooth ERP integration.
Key Offerings
🔹 Real-Time Visibility – AI-powered tracking with precise ETAs and instant alerts.
🔹 Yard Management System – In-transit and in-yard freight tracking.
🔹 Automated Appointment Scheduling – Optimizes dock door utilization.
🔹 Order Lifecycle Visibility – Integrates order, load, and inventory data for full transparency.
Pros ✅
✔ Global Carrier Integration – Extensive visibility across supply chains.
✔ Rich Data Insights – Comprehensive analytics on each shipment.
✔ Seamless API Connectivity – Enhances operational efficiency.
Cons ❌
✖ Manual Onboarding – Requires effort to set up.
✖ Limited Features Beyond Visibility – Lacks freight benchmarking and invoice reconciliation.
✖ Dashboard Learning Curve – Navigation may take time.
✖ Manual Effort for Alerts – Some automation gaps.
✖ Support Challenges – Issue resolution can be indirect.
Shippeo
Shippeo, a leading European real-time visibility provider based out of Paris, supports shippers and logistics providers deliver better customer service and improve operational efficiency. Its proprietary API enables seamless ERP connectivity, integrating with over 1,000 TMS, telematics, and ELD systems, to connect FTL, LTL, parcel, and container transport together with a Multimodal Visibility Network
Key Features
🔹 Real-Time Visibility – Instant shipment tracking across all transport modes.
🔹 AI-Powered ETA Predictions – Accurate delivery estimates with proactive alerts.
🔹 Automated Customer Updates – Streamlined communication and exception management.
🔹 CO₂ & GHG Emission Tracking – Sustainability insights for eco-conscious logistics.
Pricing Model
Shippeo offers a transparent annual subscription based on shipment volume, transport mode, and solution modules. A one-time setup fee covers project management and integrations, while carrier onboarding is free, aligning with its value-driven approach.
Pros ✅
✔ User-Friendly Interface – Intuitive design with customizable options.
✔ Reliable ETA Accuracy – Precise arrival estimates for better client communication.
✔ Innovative Real-Time Visibility – Seamless supply chain connectivity.
Cons ❌
✖ Manual Client Database Updates – Time-consuming for some users.
✖ Transporter Connection Issues – Occasional implementation challenges.
✖ Complex Configuration – Setup can be challenging for large-scale operations.
Overhaul
Headquartered in Austin, Texas and founded in 2016, Overhaul is the sole device-agnostic supply chain visibility and risk management software provider. Overhaul is the global leader in in-transit supply chain risk management, turning real-time visibility into risk management, compliance and insurance across its partners. Its software-based strategy delivers a level of configurability and efficiency for delivery that supply-chain organizations without heavy tech can achieve. Overhaul is a trusted provider to Fortune 100 companies moving freight across the globe and across industries, including pharmaceutical & healthcare, technology, logistics and food & beverage. Its customers include Microsoft, Bristol Myers Squibb and others.
Key Features
🔹 Multimodal Visibility: Unified real-time tracking across all transport modes for optimized logistics and customer service.
🔹 24/7 Risk Management: Continuous monitoring to ensure shipment security and compliance.
🔹 Regulatory Compliance: Adheres to industry standards, enhances carrier performance, and maintains cold chain integrity.
🔹 Integrated Insurance: Reduces costs with real-time risk mitigation and custom coverage options.
Pros ✅
✔ Customer Satisfaction (highly rated by users)
✔ Ease of Use (intuitive and configurable platform)
✔ Advanced Tracking Capabilities (real-time shipment updates)
✔ Helpful Customer Support (provides proactive risk management assistance)
Cons ❌
✖ Customer Support Issues (some reports of slow response times)
✖ Potential Delays (depending on carrier integrations)
✖ Higher Pricing (premium service with advanced features)
✖ Tracking Challenges (occasional data inconsistencies with certain carriers)
FarEye
FarEye is a technology company offering products and solutions for last-mile delivery management. The company offers SaaS & AI-driven solutions for managing delivery operations. It helps to ship, route, track, and execute last-mile delivery services. It includes delivery scheduling, order tracking, routing, end-to-end fulfilment, revenue management, etc.
Key Features
🔹 Smart Shipping: Flexible, multi-carrier delivery for efficiency and on-time performance.
🔹 Live Tracking: Real-time visibility to prevent delays and manage disruptions.
🔹 Dynamic Routing: AI-driven route optimization for cost-effective deliveries.
🔹 Seamless Execution: Faster warehouse and hub operations for smooth logistics.
🔹 Branded Experience: End-to-end customer journey from tracking to returns.
🔹 Scalable & Adaptive: Easy integration, sustainable, and resilient to challenges.
Pros ✅
✔ Industry-leading services for fleet tracking, route optimization, and material pre-planning.
✔ Strong contribution to business growth through efficient delivery management.
✔ Reliable customer support, with dedicated representatives ensuring a smooth experience.
✔ Advanced features like real-time tracking, auto-routing, and auto-assigning enhance logistics efficiency.
Cons ❌
✖ Occasional integration issues with company software.
✖ Routing algorithms may not work well in specific regions, such as the UAE.
✖ Some staging configurations are missing in final releases, causing additional manual adjustments.
✖ Certain functionalities, like phone number-based search, are still under development.
Shipsy
Shipsy is a Haryana-based logistics software company which provides products and services to optimize the supply chain and logistics operations. Their offerings consist of a Transportation Management System, Warehouse Management System, and Route Optimization tools. Shipsy also offers multi-carrier management, on-demand delivery management & international logistics solutions. It is targeting markets including logistics providers, courier services, freight forwarders, retail, automotive, consumer goods, and manufacturing. Shipsy’s platform enables end-to-end shipment visibility, real-time communication, improved customer experience & engagement, efficient operations & supply chain cost reduction. Their AI-powered platform enables businesses to drive digital transformation, optimize and automate logistics operations and has been recognized in the 2023 Magic Quadrant™ by Gartner.
Key Features
🔹 Transportation & Warehouse Management – Simplify planning, execution, and tracking for freight and shipments.
🔹 Route Optimization – Increase vehicle capacity and improve customer service.
🔹 End-to-End Visibility – Monitor shipments in real-time and automate communication with customers.
🔹 AI-Driven Platform – Streamline operations, save costs, and improve operational efficiency.
Pros ✅
✔ Ease of Use – Streamlined interface for efficient logistics management.
✔ Comprehensive Feature Set – Covers all aspects of logistics and supply chain.
✔ AI Integration – Powers optimization and automation.
✔ Global Reach – Facilitates cross-border operations effortlessly.
Cons ❌
✖ Costly for Smaller Businesses – More suitable for large enterprises.
✖ Technical Issues – Users report bugs and occasional performance lags.
✖ Customer Support Delays – Slow response times for issue resolution.
Tive
Tive is a leading provider of real-time supply chain visibility insights that help logistics professionals actively manage their in-transit shipments’ location and condition. With Tive, shippers and logistics service providers (LSP) eliminate preventable delays, damage, and shipment failures. Tive’s solution provides data generated by its industry-leading trackers allowing clients to actively optimize their shipments, improve their customers’ experience, and unlock supply chain insights in an actionable real-time manner.
Key Features
🔹 Solo Lite Tracker – Tracks location, temperature, light exposure, and movement across road, air, ocean, and rail. With a 90-day battery, it ensures reliable shipment monitoring.
🔹 Solo 5G Tracker – Adds GPS, humidity sensors, and shock detection for enhanced freight visibility.
🔹 Tive Tag – A cost-effective passive logger for cold chain monitoring.
🔹 Seamless Integration – Connects with ERP, TMS, and WMS systems via APIs and webhooks.
🔹 Sustainability Focus – Green Program promotes tracker reuse and refurbishment.
Pros ✅
✔ Fast Integration – Quick setup compared to competitors.
✔ Competitive Pricing – Cost-effective solutions.
✔ User-Friendly Platform – Modern and intuitive interface.
Cons ❌
✖ Limited Geofencing Options – Could be improved for enhanced tracking precision.
Tive is redefining supply chain tracking with innovative solutions that keep shipments secure, efficient, and on time.
Gnosis Freight
Gnosis Freight employs low-code/no-code development tools to provide container visibility information for shippers. The context for this particular case includes the U.S. supply chains that are still reeling from the impacts of the Covid-19 pandemic. Shipping costs have sky-rocketed with shippers facing huge uncertainties as shipments are marooned on container ships or in container port yards. Accustomed to reliable pick-up and delivery forecasts at reasonable rates, supply chains find themselves burdened with unreliable delivery forecasts or the inability to track shipments. Gnosis Freight, by combining data from several sources, provides logistics and transportation managers with near real-time information on their shipments. Gnosis solutions engineers, armed with low-code and no-code development tools, are able to quickly install customer-tailored container visibility portals with little adverse effects on the customer’s existing work processes and data flows. The implementation speed of these edge development tools provides Gnosis Freight with a strategic advantage over competitive offerings that require major changes in a customer’s supply chain operations. But the company also faces issues with its own data supplier, giving students a specific "make vs buy" problem to analyze.
Key Features
🔹 Comprehensive Tracking – Real-time visibility across ocean, air, and rail shipments.
🔹 Demurrage & Detention Alarms – Alerts for Last Free Day, charges, and cost-saving opportunities.
🔹 Invoice Auditing – Automates invoice checks to prevent overcharges.
🔹 Drayage Optimization – AI-powered tools to streamline container pickups.
🔹 Seamless Integrations – Works with existing systems for smooth onboarding.
Who Benefits from Gnosis?
- Shippers with high ocean freight volume – Reduce D&D costs and streamline operations.
- Logistics providers & drayage companies – Optimize freight management and add value for clients.
- Global businesses – While North America is the primary focus, Gnosis also serves Europe, Asia, South America, and Australia.
Pros ✅
✔ Easy to use
✔ Reliable tracking
✔ Strong customer support
✔ High customer satisfaction
Cons ❌
✖ Occasional software bugs
✖ Some missing real-time updates
✖ Limited features for non-ocean shipments
How to Choose the Right Platform for Your Business
Please take the following matters into consideration:
1. Proven Track Record and Customer Experience
Select a provider with a strong history and satisfied clients. A company with proven experience can offer the support and expertise needed to enhance supply chain performance and ROI, minimizing risks like delays and shipment failures.
2. Scalability and Easy Integration
Choose a solution built for growth. Scalable platforms with easy API integrations ensure that your system adapts to future demands and connects seamlessly with existing technologies, boosting operational efficiency.
3. Analytics Capabilities
Advanced analytics are essential for optimizing supply chain processes. Look for platforms that offer predictive analytics and detailed reporting to improve forecast accuracy, transportation performance, and overall visibility.
4. High-Tech Solutions
Opt for a provider who stays ahead of technological trends. Leveraging the latest tech ensures real-time data collection and transparent tracking, making the shipping process more efficient and less risky.
5. Data Security
Data protection is crucial. Ensure your provider uses top-tier security measures to safeguard sensitive information from cyber threats, ensuring both operational security and customer trust.
6. User-Friendly Interface
A platform’s usability can impact adoption and day-to-day operations. Choose a solution with an intuitive interface that enhances workflow and reduces complexity, improving productivity for your team.
Case Studies: Success Stories of Visibility Platform Implementation
Tilda’s Search for a Reliable Shipment Tracking Solution
A popular rice brand, Tilda struggled to verify shipments in containers and get accurate estimated times of arrival (ETAs). Despite having a system in place, this lack of visibility resulted in inefficiencies in their supply chain operations. So, Tilda turned to Beacon’s supply chain visibility platform to solve these problems. In this case, they needed a more precise and real-time tracking data to actually be able to keep up with their shipments. For this reason, Tilda enhanced its supply chain efficiency and reliability.
Tapestry’s Initiative to Trace Raw Material Origins
Tapestry, the parent company of brands including Coach, Kate Spade and Stuart Weitzman, has set out with an ambitious goal to trace the origins of 95 percent of all its raw materials by 2025. At first, the requirements for traceability were met with basic tools, which simply could not be sustained as the operations grew. In August 2022, Tapestry partnered with the traceability platform TrusTrace, which allows for more direct supply chain transparency, streamlining data sharing from suppliers. To date, almost all Tier 1 and Tier 2 suppliers have been successfully onboarded. This partnership has allowed Tapestry to gain better visibility of its supply chain, see potential areas of risk, prepare for regulatory obligations on supply chain due diligence, and focus on innovative programs to reduce environmental impact and improve livelihoods of workers.
Final Thoughts
Supply chain networks are complex and have undergone many changes, constantly having to overcome external stressors. Companies have moved from “Just in Time” to “Just in Case” patterns, which could increase storage space, cost, time, and also the number of activities involved in the monitoring of the same.
A visibility platform providing effective solutions using transformative technologies should be an integral part of a company’s supply chain strategy.
These platforms allow supply chain managers to make fact-based decisions based on real-time data and full end-to-end control. There is also an increased awareness in relation to sustainability, and these platforms can assist in reducing carbon footprint by monitoring the movement of goods through the various stages in the supply chain and following best practices.
Such platforms consist of some of the most transformative and disruptive technologies in the global supply chain space, with many tools reaching maturity and being adopted across industries.
Visibility has become an essential tool to build a resilient and future-proofed supply chain, and these platforms are providing opportunities for companies to focus on their core mission to achieve an efficient, flexible, and seamless supply chain for all.
